A Simple Guide for Small Business Success

Understanding the ins and outs of digital advertising has never been more crucial for small business owners. This guide aims to demystify digital advertising, making it accessible, understandable, and actionable for you, the small business owner. 

Navigating the Future: Strategies for a Cookie-Less World in Marketing

Third-party cookies have been integral to digital advertising, enabling marketers to track user behavior across different sites, tailor ads to specific interests, and measure the effectiveness of their campaigns. However, growing concerns over privacy and data protection have led to increased scrutiny and regulations, prompting the move away from cookie-based tracking.

Embracing Authenticity: The Significance of Empowering Women through Marketing

In today's ever-evolving marketplace, authenticity is not just a buzzword – it's a strategic imperative for success.

Embracing Authenticity:  The Power of Authentic Engagement with the Hispanic Market

With its rapidly growing population and significant purchasing power, engaging with the Hispanic market presents a plethora of opportunities for businesses to thrive. However, merely targeting this demographic is not enough; authenticity is key to establishing meaningful connections and driving long-term success.

Navigating into 2024: Top Marketing & Advertising Trends

In this blog post, we'll delve into the top marketing and advertising trends of 2024, exploring how they are reshaping the industry and how we, at Integral Marketing & Advertising, can help.

Embracing Authenticity: The Imperative of Reaching the BIPOC Market

In today's diverse and interconnected world, businesses are constantly seeking ways to broaden their reach and engage with a wider audience. Among the many demographics that deserve attention, the BIPOC market stands out as a significant yet often overlooked segment. However, simply targeting this market is not enough; it must be done in an authentic and culturally sensitive manner.

Making the Leap: How Moving from Boston to Orlando Transformed Integral Marketing & Advertising

Relocation is a monumental decision for any individual or business, and especially for those with a young family, marked by a blend of excitement, anticipation, and a fair share of challenges. For me, the journey of moving my business, Integral Marketing & Advertising and my family, from the bustling city of Boston to the vibrant and sunny Orlando, Florida, was not just a change of scenery but a strategic move towards growth, diversity, and empowerment.

Unraveling the Valentine's Day Romance: Understanding the Difference Between Marketing and Advertising

In this blog post, we embark on a journey to unravel the distinction between marketing and advertising, shedding light on their roles in shaping our Valentine's Day experiences.

The Benefits to Working In-Office, and Changing Mindsets

This blog dives into the benefits to working in-office verse at home, and ways the office environment can improve from prior to the pandemic. 

Females in business- How to harness your power.

The Golden Age for women entrepreneurs is upon us, this post dives into females as leaders and key ways to make the path to success smoother.

Diversity, Equity & Inclusion Isn’t Just the Right Thing to Do; It Really Pays Off. Here Are the Why’s & How’s

Here’s the no-nonsense truth about diversity, equity and inclusion: we’re all better off for it.

Industry Vet Launches Bilingual, Woman-Owned Marketing & Advertising Agency Offering Flexible, Results-Driven Approach

Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces

Types of Influencers: Why they’re so important and which influencer would best benefit your brand

Learning all types of influencers will help you understand how to select the right influencers to partner with to run a successful marketing campaign.

If you’re looking to expand your audience, learning how to advertise on Tik Tok can be extremely helpful. 

Tik Tok’s audience is massive and continuously growing. Not only are viewers watching content, but the platform has a big influence on purchasing behaviors.

Attribution & Incrementality - What are they and How do I start?

Just because your paid search program is driving the most conversions, doesn’t mean that you should stop investing in all of the other channels.

Great, another complicated Advertising Acronym… IDFA

Let us break it down for you, IDFA is just a new phrase used for tracking online user activity, without collecting any Personal Identifiable Information trouble.