Media Planning & Buying

Once your brand’s marketing strategy is nailed down, we get right to it.

Our experienced media buyers know all the key players in digital, social, search, TV, radio, OOH, print, grassroots, and innovation spaces. In this tight-knit community, Integral’s digital media planning and buying is empowered by our experience and industry contacts. 

As a digital media planning company, we start with a customized RFP designed to attract proposals that fit your company’s growth strategy and budget. Once a plan is approved, we get right to work via TV media buying, cable TV media buying, radio media buying, digital media planning, internet radio media buying, OOH media buying, and print media buying. 

The advertising and media promotion services we provide include:

  • Amazon Advertising, including PPC, branded content pages, and display ads
  • Walmart Marketplace advertising
  • Google Ads, including PPC, GDN, YouTube, and shopping ads 
  • Bings Ads (includes Yahoo! advertising) 
  • Programmatic buying, including top and diverse choices for self-service and managed service platforms, such as DV360, Google’s Demand Side Platform
  • Paid social advertising, including Meta Business Manager (formerly Facebook Business Manager), Instagram advertising, TikTok Ads Manager, and SnapChat Ads Manager
  • Influencer marketing and creators marketing
  • Connected TV (CTV) advertising
  • Podcasts media buying, streaming radio media buying, display & mobile media buying

At Integral, we’re with you every step of the way. We secure the right media then optimize, pivot, or stay the course as needed. Data directs the traffic, with actionable insights that shape future initiatives.