Why I Built Integral: A Founder’s Manifesto

I didn’t build Integral because I wanted a company.
I built it because I had a vision.

A vision for what marketing and storytelling could look like when led with integrity, creativity, and the kind of strategy that isn’t afraid to challenge the status quo. I built Integral because I wanted to create something bigger than myself—a business that could one day stand on its own, powered by brilliant people doing brave work.

But here’s the thing they don’t tell you: building your dream is brutal.

Behind the title of CEO is a person doing the work of an entire team. Writing the copy, pitching the clients, building the decks, posting the content, sending the invoices, losing sleep, making magic, hoping someone sees the value in what you’ve built with nothing but time and grit.

Integral is five years old this year. And every day has been a fight—against doubt, against burnout, against the numbers that still don’t add up the way I need them to. I’ve carried this business on my back while working multiple jobs just to stay afloat. And I keep showing up—not because it’s easy, but because I believe.

I believe in what Integral stands for:

• Excellence without ego

• Creativity with conscience

• Work that disrupts, not just delivers

I believe that one day, when people hear “Integral,” they won’t just think “agency.” They’ll think quality. Boldness. Necessity.

I don’t sell a service—I sell a vision. A belief in what’s possible when you pair strategy with soul. When you build not just for today’s trend, but for tomorrow’s legacy. And the truth is: the quality of the work we do is only as strong as the people behind it.

That’s why my dream for Integral isn’t just to grow. It’s to attract the kind of talent that inspires me. People who are smarter, sharper, more fearless—people who can push me, our clients, and this industry forward.

I’m not there yet.

But I will be.

Because I didn’t build Integral for now.
I built it for what’s next.